Project Description: Newspaper ad for the ABYX and DAWS Energy Drinks.
Sender: ABYX and DAWS Energy Drinks.
Message: Proteins, Vitamins, Electrolytes, and Potassium for Video Gamers who get tired and are mal-nourished.
Audience: Video Gamers
Purpose/Objective: Nourish people who play video games with the nutrition of healthy food and the energy they need.
Specifications: 11x17 portrait, 120-150 dpi newspaper ad, ABYX The Gamers Energy Drink and DAWS The Gamers Energy Drink.
Design Concept/Thematic Statement: Color palette similar to game relations. Fruity. Thick, scratchy looking lines on logos.
Word Play/ Mind Diagram:
Design Concept Thumbnails:
Image/Idea/Mood Boards:
Energy Drink Project:
At first I thought about using illustrated versions of the buttons off an Xbox controller
But then decided to change the logo idea into an original drawing of the letters from the buttons and then came up with the idea of doing not only the controller buttons (ABXY), but also the computer gaming buttons/keys (WASD) and flavors.
I came up with 2 ad tight roughs rather than 3:
And here is the final comp:
